Best White-Label Status Page Tools
Most monitoring tools show status pages with their own logo on them by default. Only a handful let you fully rebrand that page for a client — and of those, how you get there (bundled in a plan vs. a paid add-on) varies a lot. Cronitor, Healthchecks.io, Dead Man's Snitch, and Pingdom don't offer true white-labeling at all, so they're left off this list.
Ranked
1. Pingtastic
Our pickClient portals are white-label by default on every Pingtastic agency plan — Starter Agency ($29/mo) includes 5, Pro Agency ($59/mo) includes 20 — with no separate branding fee on top.
2. UptimeRobot
uptimerobot.com ↗White-label status pages are included starting on the Team plan (~€41/mo) and up, with custom domain support on the same tiers.
Full Pingtastic vs UptimeRobot comparison →3. Better Stack
betterstack.com ↗Removing the "Powered by Better Stack" footer is a per-status-page add-on priced separately from the base plan — budget for it on top of whatever plan you pick.
Full Pingtastic vs Better Stack comparison →4. StatusCake
statuscake.com ↗White-label reporting exists but is gated to StatusCake's highest-tier Business plan, not available on its lower tiers.
Full Pingtastic vs StatusCake comparison →
Before you switch
Vendor pricing and plan gating change over time — verify current tiers directly with each provider before budgeting for a switch.
Questions
Why aren't Cronitor, Healthchecks.io, Dead Man's Snitch, or Pingdom on this list?
Cronitor, Healthchecks.io, and Dead Man's Snitch don't offer a white-label or client-branded status page at all. Pingdom offers a status page on a custom domain, but it isn't fully white-label — it still carries Pingdom branding/links. See the individual comparison pages for details.
Is "white-label" the same thing as "custom domain"?
No. A custom domain just changes the URL a status page lives at. White-labeling additionally removes the vendor's own logo, branding, and outbound links so the page reads as purely the agency's own product.
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